Get Social Proof

...continued from yesterday.

What you need is social proof.

Social proof is a concept from the field of social psychology. It’s the name for the phenomenon that people tend look to others for answers as to what is appropriate behavior. Sort of like “monkey see, monkey do”

Robert Caldini devoted a chapter on this in his book Influence: The Psychology of Persuasion.

Wikipedia also has an article about it, based on another book by that author.
URL http://en.wikipedia.org/wiki/Social_proof

...cont'd tomorrow...

Copyright 2007 Raymond T. Lee. All rights reserved.
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